Cannabis Holi-daze
It’s Not Just a Holiday, It’s an Experience.
420 VR Experience
Each year, INSA hosts a never-before-seen 420 experience, and in 2022 we doubled our efforts. Using Oculus VR headsets, we invited customers to step into a virtual reality of cannabis and wonder, with behind-the-scenes footage of INSA’s Cultivation, Kitchen, and Lab. Watch the teaser video I edited here!
I designed the digital communications—including videos, email and text lists, social media, and web ads. I also assisted in branded merch and event signage.
INSA’s Haunted Harvest
Nothing is spookier than Hallo-weed in Salem, MA—except for the CCC (Cannabis Control Committee) cracking down on the use of cannabis slang… That’s how I came up with “INSA’s Haunted Harvest”—the legally correct and still enticing name for our wicked-scary cannabis forest experience. Watch the B-roll here!
This is just the beginning.
In an industry with so many restrictions, I’m always thinking of new and innovative ways to make a communal and engaging cannabis experience for our customers. Everyone has a favorite bar with the perfect vibe, so why not a favorite dispensary?