Right Coast Revolution
The Best New Cannabis Strains, Rising Up from the East.
INSA brings the most new cannabis strains to the East Coast—25-30 new cultivars every year. I draft, design and execute distinct marketing campaigns for each of these strains.
I design digital communications for a variety of our flowers—including the Right Coast Revolution new strains; the Grower’s Reserve top-tier flower; and the exclusive Pheno-Hunt flower kit. In my time at Insa, I doubled our digital engagement from 10-15% open rates to 25-30%.
Each campaign carries a unique visual identity—whether that’s the Right Coast Kraken rising up from the East, high-quality photography of our flower in Cultivation, or the camouflage-chic Pheno-Hunt cross-body bag. Flower to the people!
When I started at INSA, I took it upon myself to create a master list of all of our strains. I developed 60+ Cultivar Cards for quick and easy access to strain information. The cards are currently used for in-store displays, social media content and wholesale partnerships.
Frankly, most people don’t know the difference between one cultivar or another. I designed each Cultivar Card to include relevant information—such as strain lineage, known effects, terpene content and unique illustrations to add personality to each flower.
What is a Pheno-Hunt?
It may sound like it’d make a great title for a sci-fi film, but a “Pheno-Hunt” is actually the process of cultivating for specific genetics to breed better plants.
I directed, filmed and edited a straightforward interview with our Head Cultivator Frank Golfieri, to best illustrate the complexities of pheno-hunting.
