710 Oil Holiday

Brand Design & Creative Direction (2023)

Brief: You’ve heard of 420, but have you heard of 710? 710 is the second largest cannabis holiday, featuring all gooey, golden side of weed—celebrating every kind of concentrate from shatter to wax to vaporizers.

Concept: I led the art direction and execution of 710 Oil Day. I moved away from the traditional stoner aesthetic, and wanted to celebrate delectable cannabis concentrate textures and golden hues to entice newcomers and connoisseurs alike.