420 Levia Flavor

Brand Design & Animation (2023)

Brief: Get stoked for 420, the largest cannabis holiday of the year. Levia seltzers wanted to make the biggest splash it could with its fun and fruity flavors. Levia wanted to engage its customers by voting for the next 420 flavor of the year.

Concept: I animated an advertisement creating custom illustrations and bubbly textures to that feature the four competing flavors. This campaign ran across television and social media platforms, and had the highest engagement of the year. Ultimately, the fans got to decide the direction of Levia—and Pineapple Express was the winner by a landslide.