Levia High January

Brand Design & Creative Direction (2024)

Brief: The New Year is a time for reflection and investing in practices that align with who you want to be. High January offers a month-long commitment to personal wellness all while having a great time while doing it. So, put down that beer can, and pick up a refreshing all-natural cannabis-infused Levia seltzer.

Concept: Bright, fruity colors exemplify Levia’s wide variety of delicious flavors. I contrasted them with dark, cosmopolitan settings to show that wellness can live in all aspects of life from nightlife to high yoga classes. It’s as easy as replacing that alcohol with Levia seltzers—for zero sugar, zero calories, and zero hangover.