Cannabis Terpenes 101

Brand Design & Creative Direction (2023—Present)

Brief: Ever wonder why one cannabis strain may make you chill while another may make you anxious? The answer is in the strain’s terpenes or cannabinoids that determine the effects of any cannabis strain. But terpenes are a complex overly scientific language. So how do we make it simple for the average cannabis consumer?

Concept: Mixing Photoshop and AI, I directed a soothing photoshoot featuring recognizable ingredients that contain large traces of those terpenes. We sorted those terpenes into four main effect groups—Energy Boost, Pain Relief, Stress Relief, and Sleep Aid. Looking for stress relief, and know that lavender helps you relax? Well then, you may like a cannabis strain with a high percentage of Linalool.