kynd flower strains

Brand Design & Creative Direction (2023—Present)

Brief: There are as many cannabis strains as there are stars in the sky, each with ridiculous names and unique effects, too many for any customer to keep track of. I revolutionized a new way to conceptualize strain effects, relying on arresting visuals instead of undigestible data.

Concept: Mixing illustration and AI, I designed 200+ unique artworks to bring character and memorability to every strain. Each illustration evokes a personality that speaks to the strain’s effects and flavors. Want something sweet? Try Rainbow Sherbet. Want something diesel? Try Gorilla Glue. Want to just feel sexy and relaxed? Go for our Purple Diamonds.